Concept
The design process balances form and function. Curvilinear elements and Porsche branding connect the spatial experience with the historical element of the brand.
05 | Winter 2024
Porsche Reimagined
Porsche Reimagined transforms an existing dealership into a space that connects public and private areas while bringing a hospitality aspect to the dealership experience.
Experience
The redesigned space features an inviting atrium that supports public and intimate areas, showcases the brand’s history, and creates multiple interactive paths.
Program
The project includes retail, office, customer, staff, interactive showroom, performance centre, collaborative studio, meeting, kitchenette, and back-of-house areas.